Email Marketing
Email marketing is one of the quickest and cheapest ways to get your message accross but be aware ...
Subject lines, style of writing as well as the length of the text, all
have an effect on the emails ability to be read and to generate a
response. The research found that the amount of emails opened can
increase to as many as 55% compared to 22% if constructed really well.
Successful and sophisticated email marketers focus on both the technical
and creative aspects of their messages maximising the potential of every
email sent.
After all, you may have a compelling story to tell but if you can't get
past a firewall or a Spam filter, no-one will see what you have to
offer.
The NMS email copy team is at the forefront of generating communications
that work and are regularly asked to contribute to international forums
on the subject.
Boost your response rates to email messages by 50% or more.
At the heart of our success is the knowledge that there is ultimately a
human at the other end of all messages, so emails need to get through,
be clear and be engaging.
It's a combination of this and our approach being lead by the experience
we gain with every communication that goes out that can sometimes lead
us to contradict what some of the 'self declared gurus' tell us we
should be doing!
Now with more that 120,000 b2b email addresses that we have directly
researched we have a significant audience to potentially approach on
your behalf.